Shapermint is growing TikTok Shop sales by targeting women ages 35–65 through relatable creators and product demonstrations. Here’s what you need to know:
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Shapermint scaled to $1.5 million in TikTok Shop sales in the first four months of the year. Month-over-month sales growth peaked at 515%, putting annual TikTok Shop sales on track to reach $10 million.
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The brand works with over 5,000 active affiliate creators, with over 60% being over 35, matching its core customer demographic.
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Creators have produced over 20,000 videos since January, including more than 5,000 in the last 30 days. Successful videos show how products fit and stay in place during everyday activities.
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Shapermint shares weekly creative briefs and successful content examples through Discord to guide creators. One creator brought in more than $31,900 in sales thorugh the program.
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Brand director Gabrielle Richards said Shapermint is increasing its TikTok Shop investment, aiming to reach a $4 million monthly sales run rate by year-end.
The Data Behind Shapermint
Shapermint focuses on comfortable, affordable shaping essentials designed to help women feel supported and confident in their everyday wear.
Shapermint: DTC Stats
Charm Growth Score: 86.8
Charm Success Score: 99.83
Fastest-Growing Channel: TikTok (+14.7K Followers from last month)
Shapermint is a shaping essentials brand offering bras, shapewear, underwear, and leggings that combine everyday comfort and support for women of different sizes and shapes.
Shapermint: TikTok Shop Stats
Charm data shows Shapermint's U.S. TikTok Shop data between April 2026 and September 2026.
$6.2M
Total shop sales
Their top-selling month during this time period was June 2026, when the brand generated $1.4M in sales in that month alone.
$3.6M
Sales of their top product
Their top-selling product during this time period was the Shapermint Truekind Convertible Strapless Bandeau Bra.
174.7M
Total shop video views
Their top video by revenue was published by the creator @auntiechrissy55 and generated $255.6K in revenue and 5.8M views.
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