Bogg is a TikTok-viral bag brand that is expanding its retail distribution and pushing toward another high-revenue year. Here's what you need to know:
Bogg is entering six new retailers, including Urban Outfitters, Anthropologie, The Container Store, and Tillys, bringing its U.S. footprint to more than 7,000 locations.
The brand has reached $400 million in lifetime sales and is on track to beat its 2025 revenue record of $140 million, according to founder Kim Vaccarella.
Bogg added nearly 200 new retail doors in the past year, and 40% of sales now come from retail partners while 60% come from DTC and Amazon.
Bogg is a tote bag brand designed for everyday adventures, with durable, washable bags made for beach days, travel, outdoor activities, and family outings.
Charm Growth Score: 80.88
Charm Success Score: 99.56
Fastest-Growing Channel: Social Ads (+84 unique social ads in the last month for a total of 852 unique ads running last month)
Bogg is known for its patented upright design, sturdy build, and easy-to-clean materials, with totes made to resist leaks, tipping, and everyday wear.
Charm data shows Bogg's U.S. TikTok Shop data between January 2026 and June 2026.
$654.2K
Total shop sales
Their top-selling month during this time period was June 2026, when the brand drove $142.4K in sales during the month alone.
$216.0K
Sales of their top product
Their top-selling product during this time period was the Cosmetic Bag for Toiletries and Makeup - Boggs N' Ends.
9.4M
Total video views
Their top video by revenue was by the creator @hickersonfarms2 and generated $34.3K in revenue and 926.0K views.
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