Yeti’s growth & DTC strategy

Yeti has been increasingly focused on the DTC space. Here’s what you need to know about their strategy:

• Part of their DTC strategy has been selling products on Yeti’s website that can’t be sold anywhere else.
• Similar to Spotify wrapped, Yeti promoted a Year In Preview campaign across several channels including TikTok in which they created a new website for 2023 that encourages people to explore the outdoor adventures they want to take in the new year.
• Yeti has worked with 150 brand ambassadors, invested in long-form documentaries, and has experimented on platforms including TikTok and Pinterest.

Yeti’s DTC strategy, which previously made up 8% of sales in 2015, now makes up 55% of total sales.

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Yeti’s Growth Stats

View Yeti’s Brand Report to get insights on their ad count, social media, tech stack, and more.

• Growth Score: 91.7
• TikTok Followers 355,400 (+45% in last 12 months)
• Instagram Followers: 1,835,294 (+7% in the last 12 months)
• Ad Count: 6,282 (+18% in the last 12 months)

Yeti: Growth by Category

Yeti is growing rapidly across different platforms compared to other DTC brands.

Yeti: Number of Ads

Yeti has significantly increased their ad count in the past year.

View Yeti’s Brand Report

Have questions about Charm? Attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find DTC insights with Charm.