Introducing (drum roll please 🥁) The Hot List

Introducing the Charm.io Hot List! The Hot List a ranking of the fastest-growing DTC brands right now. It is a mix of fresh brands like Emmiol or Cider and mainstays like Nike & Shein.

What Brands Make The Hot List?

Hot List brands are measured by the Charm.io Growth Score. The Growth Score is a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time. We calculate the rate of change in channels of growth common for Digitally Native brands and derive scores on a relative rank compared to all brands.

Metrics such as Social Growth, Website Traffic, Advertising, Wholesale, & Marketplaces are considered. The score tracking is based on a time series of the last year and the data gets more heavily weighted closer to the present time. The ecommerce industry moves fast and scores frequently change so expect some variation each week.

View The Hot List Here.

Fastest-Growing Categories

Just below The Hot List, you can view top brands in the fastest-growing categories right now including:

• Apparel & Accessories
• Health & Beauty
• Outdoor Recreation
• Pet Supplies
• Cooking & Baking Ingredients
• Kitchen & Dining

View The Fastest-Growing Categories

The #1 Fastest-Growing Brand: Cider

Click on any brand in The Hot List to go to their individual Brand Report page and learn more about their growth and success. You can start by checking out the #1 fastest-growing brand right now, Cider

Cider is a globally-minded, social-first fashion brand with a growth score over 99!

Success metrics:

• Instagram: 97th percentile
• Facebook: 98th percentile
• Website Traffic: 98th percentile

Growth in the previous 12 months:

• Ad Count: +371%
• Instagram: +91%
• Facebook: +476%

View Cider’s Brand Report

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The Charm Team