Hot List Updates

The Hot List is a ranking of the fastest-growing DTC brands right now based on Growth Score (a multi-dimensional scoring algorithm that is indicative of a brand’s performance over time).

Find out which brands are in the top 5, which brands are heating up, and which brands are cooling off.

The Hot List Top 5

These brands are crushing it this week.

1. Rem Beauty

Growth Score: 99.7

Next-gen, skincare-infused
makeup brought to you by Ariana Grande.

2. Emmiol

Growth Score: 99.4

Check out Emmiol vintage & retro clothing in many variations and styles: y2k denim, 90s style, fairy grunge, indie, dark academia.

3. Bluettipower

Growth Score: 99.4

Bluettipower has off-grid solar power solutions. Shop solar generator kits, portable power stations, solar panels, and more.

4. Xpluswear

Growth Score: 99.1

Shop plus size clothing including dresses, swimwear, jeans, tops, rompers, trendy & chic outfits, jackets, shoes and more fashion wears at Xpluswear.com.

5. Shopemeryrose

Growth Score: 99.1

Discover affordable and fashionable women’s clothing online at EMERY ROSE.

These Brands are Heating Up

These brands made the biggest jumps up on The Hot List.

1. Dyson

+28 on The Hot List

Dyson’s ad count has been heating up with a +264% increase in the past 3 months.

2. Addidas

+22 on The Hot List

Addidas has increased their ad count by 6% in the past 6 months.

3. Crocs

+21 on The Hot List

Crocs has increased their TikTok followers by +7% in the last month.

4. Edikted

+20 on The Hot List

Edikted has increased their ad count by +13% in the last month.

5. Dossier

+15 on The Hot List

Dossier has increased their ad count by 7% in the last month.

These Brands are Cooling Off

These brands had the largest declines on The Hot List.

1. Asics

-31 on The Hot List

Asics has not grown their Facebook or Instagram followers in the past month.

2. Kromawellness

-28 on The Hot List

Kromawellness has not grown their Instagram followers in the past month.

3. Sony

-28 on The Hot List

Sony’s Instagram followers have decreased by -1% in the past month.

4. Solace Bands

-21 on The Hot List

This clothing accessory brand has decreased their monthly website traffic by -35% in the past month.

5. Nothing

-20 on The Hot List

This electronics brand has decreased their website traffic by -12% in the past month.

View The Hot List to see where these brands stand now.

Breaking Out Brand Alert

Use our Prospector to find brands that are Breaking Out. These are brands with exceptionally high Growth and Success Scores. Use the preset Breaking Out filter to find these brands to watch.

evolvetogether, an earth-friendly personal care brand with a Growth Score of 95.5, is a Breaking Out brand right now.

Growth in the past 12 months:

• Instagram Followers: +74%
• Ad count: +1600%
• Facebook Followers: 102%

Check out similar breaking-out brands here.

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The Charm Team