Yeti’s growth & DTC strategy

Yeti has been increasingly focused on the DTC space. Here’s what you need to know about their strategy:

• Part of their DTC strategy has been selling products on Yeti’s website that can’t be sold anywhere else.
• Similar to Spotify wrapped, Yeti promoted a Year In Preview campaign across several channels including TikTok in which they created a new website for 2023 that encourages people to explore the outdoor adventures they want to take in the new year.
• Yeti has worked with 150 brand ambassadors, invested in long-form documentaries, and has experimented on platforms including TikTok and Pinterest.

Yeti’s DTC strategy, which previously made up 8% of sales in 2015, now makes up 55% of total sales.

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Yeti’s Growth Stats

View Yeti’s Brand Report to get insights on their ad count, social media, tech stack, and more.

• Growth Score: 91.7
• TikTok Followers 355,400 (+45% in last 12 months)
• Instagram Followers: 1,835,294 (+7% in the last 12 months)
• Ad Count: 6,282 (+18% in the last 12 months)

Yeti: Growth by Category

Yeti is growing rapidly across different platforms compared to other DTC brands.

Yeti: Number of Ads

Yeti has significantly increased their ad count in the past year.

View Yeti’s Brand Report

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