The pet supply space in 2025 reflects a market shaped by precision purchasing, accelerated discovery, and a strong appetite for automated solutions. TikTok Shop continues to influence category momentum, and the latest data illustrates how top brands, viral hashtags, and hashtag trends are reshaping demand.
The following analysis brings together revenue signals, trend behavior, and product-level performance to give a comprehensive view of the category in 2025.
Key Takeaways
TikTok Shop sales reveal a category operating at scale. The category revenue reached $139M from January 1, 2025, to October 30, 2025, with consumers purchasing 6.8M items across leading pet supply brands in the U.S. TikTok Shop.
Demand is concentrated around brands that deliver convenience and functional value, particularly those innovating in cleaning, odor control, and grooming.
The strongest signal in the dataset is the dominance of PetPivot, which generated 10.6M in revenue. Its lead is more than double that of the second-highest shop. Meowant, the number-two brand, delivered 4.1M, followed by Geoorood at 3.7M. Odorcide ranked next with 3.4M, and King Lou followed at 2.6M.
These revenue levels show a competitive field where the mid-tier brands hold steady share but do not challenge the category leader.
Product-level performance reinforces this list by showing which items shoppers choose most often and where their spending is concentrated. The Pet Pivot Autoscooper delivered $10.5M in revenue, operating as the top-selling item of the year based on U.S. TikTok Shop sales from January 1, 2025, to October 30, 2025. Its strong performance aligns with rising consumer interest in automated, hands-off pet care products.
Other high-performers include:
The category’s leaders solve routine chores: scooping, cleaning, grooming, and odor management. Performance across these items illustrates the degree to which pet owners now prioritize efficiency and predictability in day-to-day care.
Discovery is central to the pet category’s momentum. The hashtags driving revenue in the U.S. TikTok Shop show what pet owners search for and where high-volume interest converts into measurable sales.
From August to October 2025, the strongest hashtag by revenue is #automaticlitterbox at $3.9M, backed by 173M views. Close behind is #catsoftiktok with $3.8M and an exceptional 370M views. #dogsoftiktok generated $3.6M with 354M views.
Additional high-performing hashtags include:
Overall, trends in automation, pet parent lifestyle, and pet health deliver reach. This mix creates a discovery pipeline where functional interest and entertainment-driven browsing work together to support strong conversion rates.
The trend line for #automaticlitterbox shows stable growth through the year, followed by a sharp spike in September. Views approached 80M, and revenue moved toward the $1.5M threshold during this period. October shows a slight pullback but remains well above earlier months.
This trend illustrates a category that responds quickly to visibility. When automated litter boxes gain traction on TikTok, sales surge immediately, showing short lead times between interest and purchase.
The most decisive shift underway is the rise of automated pet-care solutions. Based on Charm data from January 1 to October 30, 2025, the trend lines for #automaticlitterbox, #automaticfeeder, and #autoscooper highlight distinct behaviors but share the same upward trajectory.
Views climbed gradually from January to summer, then surged in September. Revenue followed the same pattern. This alignment shows strong conversion consistency, driven by a clear consumer need: reducing the daily burden of cleaning.
The #automaticfeeder trend line fluctuates more than the automated litter box category. Views and revenue move through irregular cycles, with a sharp rise heading into October. This pattern indicates that automated feeding products surge during specific moments, often tied to shifting consumer routines, seasonal travel, or renewed focus on pet scheduling.
The trend line for #autoscooper shows two major spikes: one around May and another around October. Views surpassed 10M during the fall spike, while revenue crossed the $200,000 line. This shows the product’s ability to trigger bursts of interest tied to viral visibility rather than steady growth.
The data insights from Charm for 2025 signal clear patterns shaping the final stretch of the year.
Automation now defines the category’s highest-growth segments. The common thread across all three trend lines is a clear shift toward solving specific pain points with minimal owner intervention. Automated waste removal, feeding, and grooming tools reduce friction in pet ownership, and the market response proves their value.
For retailers and brands, this is a signal that automated SKUs will anchor future assortment strategies. And these takeaways go far beyond TikTok itself. As we’ve seen from the halo effect, what is seen and what is trending on TikTok sells everywhere.
The top-selling products in 2025 share a common characteristic: they deliver efficiency. As automated products outperform, the market demonstrates its readiness to adopt premium tools that simplify daily routines.
The highest revenue spikes correlate directly with moments of intense viewership across TikTok. This link underscores the importance of creator-driven education and discovery. Brands that anticipate these peaks and align their promotion windows have a competitive advantage.
While litter management and grooming dominate the charts, the performance of odor control and general pet hygiene products suggests room for pioneering new sub-categories. Solutions that support multi-pet homes, high-shedding breeds, or odor-sensitive environments show strong potential based on current consumer behavior.
Book a demo with Charm today to see how DTC and TikTok Shop insights can elevate your decision-making and help you stay ahead of consumer demand.