TikTok Shop is gaining credibility with major brands as its social commerce share and sales volume grow quickly. Here's what you need to know:
TikTok Shop now represents about 20% of all social commerce sales.
TikTok Shop generated $500 million in sales from Black Friday to Cyber Monday last year, showing strong performance during a major retail shopping period.
Major brands, including Samsung, Disney, Sally Beauty, and Ulta, have joined TikTok Shop, and TikTok Shop sales from big-name brands (those with at least $30M in annual revenue) rose 97% YoY. Total transaction volume increased nearly 80% YoY.
Large brands will have an edge over the many founder-led brands on the platform when it comes to price competition. These large brands may also see more of a halo effect as visibility from TikTok will drive sales across other channels.
TikTok Shop sales are projected to surpass $20 billion in 2026 and exceed $30 billion in 2028, making the platform increasingly important for brands evaluating customer acquisition, discovery, and channel growth.
Get Charm’s DTC and TikTok Shop data on the top-performing brands.
Medicube is a beauty tech and derma-cosmetic brand focused on developing innovative skincare products and devices for personalized skin concerns.
Charm Growth Score: 92.74
Charm Success Score: 99.72
Fastest-Growing Channel: Instagram
The data below represents U.S. TikTok Shop sales data for Medicube from January 2026 through April 2026.
Total Revenue: $64.6M
Total Item Sold: 1.9M
Total Video Views: 2.6B Top Product: Affordable Glass Glow Skincare Set ($10.9M)
Dr. Melaxin is a Korean cosmeceutical skincare brand focused on slow-aging solutions for concerns such as sagging, pigmentation, and enlarged pores.
Charm Growth Score: 43.27
Charm Success Score: 40.18
Fastest-Growing Channel: Online Resellers
The data below represents U.S. TikTok Shop sales data for Dr. Melaxin from January 2026 through April 2026.
Total Revenue: $60.3M
Total Item Sold: 1.9M
Total Video Views: 2.6B
Top Product: Gifted Collagen Boost Set Pore Spot Skin Care ($13.1M)
QVC is a multi-category shopping platform offering products across fashion, beauty, electronics, home, footwear and more through its website and live shopping formats.
The data below represents U.S. TikTok Shop sales data for QVC from January 2026 through April 2026.
Total Revenue: $52.4M
Total Item Sold: 943.7K
Total Video Views: 1.8B
Top Product: Convert-a-Bench Gen II XL ($1.7M)
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