POV Beauty raised $15 million, which will go toward supporting its Sephora and TikTok Shop presence, expanding its team, and developing new products. Here’s what you need to know:
POV Beauty secured $15 million in Series A funding led by Silas Capital, with RÉDO Capital and Imaginary Ventures participating. Mikayla Nogueira (21 million followers across TikTok and Instagram) co-founded the brand with former Augustinus Bader executive Ani Hadjinian.
The brand entered Sephora stores across the U.S. and select Canadian locations in September 2026. POV Beauty reports that first-week sales exceeded Sephora’s projections by 80%.
The brand launched its DTC website in March 2025 with five products priced $22 to $38, and the brand reached $1 million in sales within eight minutes. According to Puck, sales reached $3 million before inventory sold out in April.
Charm.io estimates TikTok Shop sales totaled $2.7 million in January–June 2026. Separately, BeautyMatter projected the brand’s total 2026 revenue at $10 million to $20 million.
Funding will support Sephora, TikTok Shop, hiring, and new products bridging skincare and makeup. GlowUp Partners founder Asha Talwar Coco cautions that lasting success requires growing beyond Nogueira’s platform.
With skin prep at its core, POV Beauty uses proprietary beauty technology to help create a smooth base for flawless makeup.
Charm Growth Score: 73.38
Charm Success Score: 71.57
Fastest-Growing Channel: Instagram (+7.7K Followers from last month)
POV Beauty offers lip essentials like Amp It, a moisturizing ampoule that plumps, hydrates, and adds a luminous glow, and Contour It lip liner for a more defined look.
Charm data shows Point of View Beauty's U.S. TikTok Shop data between April 2026 and September 2026.
$3.0M
Total shop sales
Their top-selling month during this time period was June 2026, when the brand generated $807.1K in sales in that month alone.
$426.0K
Sales of their top product
Their top-selling product during this time period was the Amp It by Point of View Beauty: Lip Liner + Gloss Bundle.
70.1M
Total shop video views
Their top video by revenue was published by the creator @mikaylanogueira and generated $127.6K in revenue and 6.0M views.
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