The Value of TikTok for DTC Brands

According to AdAge, TikTok is the most valuable platform for DTC Brands. Use Charm.io to prospect for brands based on TikTok followers and growth.

TikTok: the Most Valuable Platform for DTC Brands

Here’s a breakdown:

• DTC brands have increased TikTok ad spending by +231% in the past year.
• TikTok ads are more affordable than Facebook ads since TikTok’s advertising function is still relatively new.
• While established ecommerce brands may be hesitant to adopt a new ad platform, smaller, up-and-coming brands are taking advantage of TikTok’s efficiency cost.

Read the full article here.

Prospect by TikTok Followers & Growth

Use the Charm's Brand Explorer to find brands growing on TikTok. You can filter by TikTok followers count and TikTok growth score. Check out some brands with large followings on TikTok that are growing fast on the platform:

• Gymshark
• Razer
• Liquid Death Mountain Water
• IPSY
• Gucci
• Pacsun
• PrettyLittleThing
• Fender
• HyperX
• Chubbies
• Dolls Kill
• BoxyCharm

Book a demo of Charm.io today to get in-depth insights into millions of DTC brands tracked by key metrics and see daily sales data across every category, shop, product, video, creator, and hashtag on TikTok Shop globally.

Want to see what’s trending in the ecommerce landscape? Attend our monthly Charm webinar to get data and insights into fast-growing DTC brands, TikTok Shop trends, and strategic market opportunities.