The Top 5 Brands Selling on Nordstrom

Tina Wells of Wellspring Studio provides guidelines that DTC brands should follow to navigate 2024's retail reality. Here's what you need to know:

1. Own Your Audience: DTC brands should not try to capture the entire market but rather speak directly to their target audience. Retailers are looking for brands that define their audience, add value to their categories, and attract new customers to their stores.
2. Create a Proven Marketing Mix: Short-from video content and influencer marketing are key to driving sales. 33% more social media users reported purchasing products recommended in 2023 compared to 2022.
3. Know Where Your Brand Fits: Knowing where your brand fits and connecting with customers is crucial. Word-of-mouth marketing is still responsible for 90% of all purchases. Brands that build trust through thought leadership and leverage trusted influencers can generate WOM-style recommendations.
4. Go Where the Buyers Are: Brands that join retail associations, attend events, listen to buyers speak, and partner with specialized marketing agencies, will increase their chances of getting their products onto shelves.

The Top 5 Brands Selling on Nordstrom

Use Charm's Brand Explorer to see which brands are being sold at large retailers such as Nordstrom, Macy's, and ThriveMarket. Below are the top 5 fastest-growing brands selling on Nordstrom.

1. LEGO

Charm Growth Score™: 95.0