Men’s fragrance is seeing a TikTok-driven boom as young male shoppers buy, layer and review scents more actively. Charm.io data shows men's fragrance sales are growing faster than women's fragrance sales on TikTok Shop, and dupes are gaining major traction. Here's what you need to know:
The number of TikTok creators promoting men's fragrances increased about 12-fold from April 2024 to April 2026, according to Charm.io data analyzed by Bloomberg. This was faster than the 8-fold increase among creators promoting women's fragrances.
Men’s fragrance sales on TikTok Shop have outpaced women’s fragrance sales for about two years, according to Charm.io. Monthly sales peaked at $18 million in November.
Fragrance Influencer Paul Fino notes seeing a spike in interest among his 13-to 18-year old followers, showing how this next generation of teen boys is now interested in fragrances, much like how a similar demographic obsessively followed sneaker drops about a decade ago.
Fragrance executives note that younger consumers are increasingly willing to purchase scents online without smelling them first, helping to fuel market growth.
Dupes are gaining traction among younger shoppers who want cheaper versions of luxury scents. Charm.io data shows the top 10 TikTok Shops in fragrance, which mostly sell dupes, generated about $82 million in sales in the 12 months through March.
Charm data shows the top five shops based on men's fragrance sales alone on U.S. TikTok Shop from January 1, 2026, through May 31, 2026.
Total Revenue: $5.9M
Total Item Sold: 189.4K
Total Video Views: 369.5M
Top Product: The Sigma Male by Bella Vita Luxury ($1.6M)
Total Revenue: $4.4M
Total Item Sold: 266.9K
Total Video Views: 875.4M
Top Product: YCZ Midnight Marine Eau De Parfum 50ml ($2.7M)
Total Revenue: $3.7M
Total Item Sold: 101.4K
Total Video Views: 140.8M
Top Product: Rayhaan Aquatica for Men Eau de Parfum Spray ($508.6K)
Total Revenue: $3.4M
Total Item Sold: 76.0K
Total Video Views: 91.2M
Top Product: Lattafa Habik Eau de Parfum for Men, 100ml ($459.2K)
Total Revenue: $3.3M
Total Item Sold: 100.3K
Total Video Views: 114.3M
Top Product: Pink Blush Shams Al Emarat Eau de Parfum 100ml ($1.4M)
Want more ecommerce insights like these? Book a demo with Charm today.