The Fastest-Growing DTC Jeans & Denim Brands

Levi's DTC success is fueling the company's growth. Here's what you need to know:

• Levi's CEO shared that ecommerce is a huge opportunity for the brand, up 19% this quarter led by double-digit growth in the US.
• Levis reported that ecommerce customers have been willing to pay full price and even purchase premium products. They also noted that women now comprise more than 50% of the business in this channel.
• The brand has made initiatives to elevate its site, enhance the consumer experience, and deliver an expanded product assortment.
• According to a PYMNTS report, 43% of Gen Z and 28% of the general population said they prefer making ecommerce purchases from a brand's own online store.
• Levi's is making the pivot to operating as a DTC-first company and looks forward to seeing continued sales success on a global level.

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The Fastest-Growing DTC Jeans & Denim Brands 

See how Levi's stacks up against top jeans brands based on the Charm Growth Score™.

1. Rockstar Original

Growth Score: 91.7

Rockstar Original is the definition of urban street clothing for men and women. Check our fresh designs to stay up on the latest drip in the game.

2. Levi's

Growth Score: 90.8

The official Levi's® US website has the best selection of Levi's® jeans, jackets, and clothing for men, women, and kids. Shop the entire collection today.

3. Jaded London

Growth Score: 90.1

Discover global inspired street style and cutting edge trends. Designed in London, delivered worldwide.

4. L'AGENCE

Growth Score: 88.9

A California lifestyle, with a French Attitude. Shop the collection of Women’s Ready to Wear, blouses, dresses, and premium denim.

5. Tommy Hilfiger

Growth Score: 88.7

Welcome to Tommy Hilfiger USA. Classic, American cool style since 1985—delivering a modern twist on tradition.

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