What starts trending on TikTok Shop sells everyone, and that’s especially true for the fashion and apparel space. R&D teams at apparel companies should be paying attention to the materials and fabrics trending on TikTok Shop because they lay the foundation for trends everywhere people are making clothing sales. This data is crucial because more brands flood the platform with fashion products, understanding what shoppers actually buy, and why, has become a real competitive advantage.
Data from Charm across the top 1,000 fashion products on TikTok Shop (September 2025 through February 2026) reveals clear trends among top materials and fabrics that are driving revenue.
Key Takeaways
Comfort fabrics are driving the most revenue on TikTok Shop and ruling the market. Fleece leads with $50.8M in revenue across just 69 products, making it the highest unit-volume fabric on the platform. Its biggest categories are hoodies and sweats, which tracks with TikTok's stronghold on casual, everyday fashion content.
Knit follows with $20.3M across 40 products, showing up consistently in sweaters, tops, and coordinated sets. Cotton, while generating $23.8M from 33 products, has a notable concentration in menswear, with 18 of its 33 products sitting in that category.
Together, these three fabrics tell a consistent story: shoppers on TikTok Shop respond to pieces that feel good to wear, look effortless on video, and fit into a casual wardrobe without much thought. If you’re developing new products or adding brands to your retail organization’s portfolio, it’s crucial to understand that these comfort fabrics are still ruling the market.
Despite the dominance of comfort-driven fabrics, the single highest-revenue material among top TikTok Shop products is lace, bringing in $60.4M across 105 products. This fabric is driving more revenue than fleece ($50.8M), and it comes from the booming lingerie and intimates product category on TikTok Shop.
What makes this number important is not just the total revenue but what it signals about TikTok Shop's audience. Shoppers are not only buying cozy basics, but are also actively purchasing fashion-forward and body-focused items in high volumes. For brands in the intimate space, TikTok Shop is already a major revenue channel, and lace is the fabric that is carrying most of that weight.
Alongside lace's dominance, mesh and lace as a combined aesthetic force is gaining traction. Mesh and sheer tops specifically generated $21.5M in revenue from 29 products, with strong performance in layering pieces and tops. This trend is showing up consistently across product listings on TikTok Shop as a secondary texture that complements both casual and evening-oriented looks.
These mesh and sheer tops are visually striking in short-form video, they layer well over other pieces for more dynamic content, and they signal a fashion awareness that resonates with TikTok's core style audience. Brands that have leaned into sheer and mesh fabrics are capturing buyers who want something more visually interesting than a basic cotton tee (especially when a content creator shows off how good it can look).
Denim brought in $25.0M across 33 products on TikTok shop, with most of that volume coming from wide-leg jeans. Denim is a constant staple in people’s wardrobes, and wide-leg silhouettes are trending on TikTok. Brands and retailers should take note of this current fashion trend as they leverage data to meet consumer trends.
As we look at current trends, it’s important to consider the emerging trends as well. Brands that can tap into trends before they reach their peak will drive more revenue than those trying to latch onto a dying trend. Satin is one of the emerging signals flagged in Charm's analysis, alongside ribbed and suede materials. These have not crossed into high-volume territory, but their growing presence across TikTok product listings suggests that demand is building.
Satin in particular aligns well with a broader shift toward elevated basics and occasion-ready pieces. As TikTok Shop continues to mature as a fashion destination, brands that move into satin early may be better positioned when that demand peaks.
The fabric breakdown is more than a list of what sold, but instead shops crucial signals into where shoppers are spending their dollars, both on and off of TikTok Shop. The data shows clear takeaways:
For fashion brands, it’s important to think about how you can leverage these trends in a way that makes sense for your product category, content strategy, and audience.
Fabric trends are one signal to pay attention to, and Charm's TikTok Shop analytics platform puts that signal in context of the broader social commerce ecosystem. Brands can leverage Charm data to benchmark revenue, ad efficiency, and creator impact across products and categories, surface assortment gaps and pricing opportunities, and track emerging trends before they peak.
On the content side, Charm identifies the creators and posts actually driving sales, so brands can build repeatable strategies instead of guessing. The brands winning on TikTok Shop are treating fabric selection, product assortment, and creator strategy as connected decisions backed by real data.
Book a demo with Charm to leverage the data you need to succeed on TikTok Shop and/or everywhere your products are being sold.