Celebrity-backed brands often enjoy an initial boost, thanks to their cultural influence, loyal fan bases, and access to high-profile marketing. SKIMS by Kim Kardashian is a strong example, having turned early visibility into long-term growth.
Using the Charm analytics, this ranking first highlights how fast brands are scaling through TikTok Shop sales, estimated revenue, and demographic data.
It also incorporates the Charm Growth and Success Scores (rated 0 to 100), which measure performance based on social engagement, reseller distribution, website traffic, and more. This combined methodology gives retailers, investors, and ecommerce service providers a clear, fact-based view of which celebrity ventures are growing sustainably and which may be losing momentum.
Key Takeaways:
Launched in 2019, SKIMS by Kim Kardashian quickly evolved from a shapewear brand into a global force in intimate apparel and loungewear. Created to fill a market gap for inclusive, solution-oriented basics, the brand leveraged Kardashian’s platforms for strong early visibility and sustained interest.
With a Charm Growth Score of 88.58 and Charm Success Score of 99.98, SKIMS has shown impressive staying power. Between August 2025 and July 2026, Instagram followers grew from 6.8 million to 7.3 million, while Facebook followers reached 580,000.
On TikTok, its 1.7 million followers (up from 1.5 million) drive frequent viral sales spikes. This growth reflects not just a rising audience but a strategic ability to turn engagement into ecommerce revenue while keeping brand interest high across multiple social channels.
Between August 2025 and July 2026, SKIMS generated $2.49 million in TikTok Shop revenue, with the Ultimate Balconette Push-Up Bra in Clay leading sales at $440,000. Monthly revenue trends show steady growth after a February dip, climbing to roughly $600,000 in May and peaking in July at over $800,000 after a brief slowdown in June.
This pattern suggests strong product-driven demand, with viral items fueling spikes in sales. Consistent month-over-month recovery after slower periods highlights SKIMS’ ability to maintain momentum and adapt to buying patterns on TikTok Shop.
Charm’s dataset tracks more than 5 million DTC brands, using AI-powered metrics to deliver accurate insights across every major product category. From TikTok Shop performance to brand-level analytics, it helps retailers, agencies, 3PLs, and investors make confident, data-backed decisions.
The success of SKIMS proves that staying relevant in the celebrity brand space takes more than fame. Moreover, it requires sustained growth strategies, category expansion, and a deep understanding of customer behavior.
Download the full report to get full insights into celebrity brands and how they rank in terms of success.