Sally Beauty has officially launched on TikTok Shop, expanding its social commerce presence as part of a broader digital growth strategy. Here's what you need to know:
Sally Beauty is now live on TikTok Shop, with plans to scale its assortment to more than 1,000 products in the coming weeks, including owned brands like ion, Proclaim, and Silk Elements, plus national brands such as Sauce Beauty, with additional partners like Iroiro and Andis.
The TikTok Shop storefront will feature curated products priced in line with SallyBeauty.com, alongside platform-exclusive promotions and participation in TikTok-led shopping events.
Orders placed through TikTok Shop will be fulfilled directly through Sally Beauty's own distribution network, with most shipments processed the same day or next business day via FedEx.
VP of E-Commerce Jamie Columbus highlighted strong double-digit year-over-year growth across digital channels, reflecting the brand's expanding marketplace momentum beyond traditional retail.
Sally Beauty's social commerce push extends beyond TikTok, with an established presence on Amazon and delivery platforms like Uber Eats, with the latter recently marking one year of partnership.
Sally Beauty launched on TikTok Shop on March 10, 2026, marking a push into social commerce with over 1,000 products rolling out soon. Get the data behind its early traction.
The data below represents U.S. TikTok Shop sales data for Sally Beauty, March 10-23, 2026.
Video Views: 2.7M
Total Shop Sales: $617
Total Sold: 45
Top-Selling Product: Beauty Secrets Drip & Clog Proof Nail Glue ($579)
Charm data below highlights the top-selling beauty brands on U.S. TikTok Shop sales from January 1, 2026 through March 23, 2026.
Total Revenue: $42.4M
Total Item Sold: 1.3M
Total Video Views: 1.9B
Top Product: Gifted Collagen Boost Set ($9.2M)
Total Revenue: $40.0M
Total Item Sold: 1.1M
Total Video Views: 1.6B
Top Product: Affordable Glass Glow Skincare Set ($8.0M)
Total Revenue: $30.8M
Total Item Sold: 1.0M
Total Video Views: 861.8M
Top Product: Tarte Big Stick Energy duo ($4.1M)
Everyone talks about trends in ecommerce, but by the time most people notice them, the opportunity is already gone.
Charm’s Trend Watch is a monthly webinar series designed to uncover the signals behind fast-growing DTC brands, viral TikTok Shop products, and emerging ecommerce trends before they peak.
Using data from millions of ecommerce brands and TikTok Shops, each session highlights the brands, products, and market shifts shaping where commerce is headed next.
April's webinar will focus on the beauty category, one of the fastest-moving sectors in ecommerce and social commerce. We’ll share insights on rising beauty brands, products gaining traction on TikTok Shop, and the signals retailers, investors, and brands should watch now.
Want more DTC & TikTok Shop insights like these? Book a demo with Charm today.