Chubbies has launched a new stand-alone women’s swimwear brand, Cheekies. Here's what you need to know:
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Chubbies, a division of Solo Brands, launched Cheekies, a stand-alone women’s swimwear brand offering bikinis, one-piece suits and cover-ups priced between $45 and $110, available online and expanding to select Chubbies and Dick’s Sporting Goods stores in April, with more retail partners planned in Q2.
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Cheekies was developed over two years and is led by co-founder Kit Garton, Chubbies’ senior vice president of commercial, with 13 years at the company, supported by an all-women team to create a distinct brand voice.
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The launch coincides with Chubbies’ 15th anniversary and follows strong performance in early 2025, when Chubbies net sales rose 17% year over year to $103.6 million during the first nine months.
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In the third quarter, Solo Brands’ net sales dropped 43.7% to $53 million, with Solo Stove sales down 48.1% and Chubbies sales down 16%, making Cheekies a strategic growth move amid broader portfolio declines.
The Data Behind Chubbies
Founded in 2011, Chubbies redefined men’s casualwear with proper-length shorts and built a community-driven brand centered on comfort, personality, and the spirit of the weekend.
Chubbies
Charm Growth Score: 86.79
Charm Success Score: 99.77
Fastest-Growing Channel: Facebook
Chubbies makes comfortable men’s clothing like shorter-length shorts, swim trunks, shirts, and other relaxed pieces made for weekends and downtime.
Chubbies’ website traffic rises strongly in the summer, aligning with peak consumer interest in men's shorts and swim trunks.
Charm's web traffic is powered by Similarweb, the industry-leading provider of web traffic data.
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