Intake Breathing secured a $62 million investment from Camino Partners to expand into mass retail and strengthen operations. Here’s what you need to know:
Intake Breathing received a $62 million investment from Camino Partners, founded by Kind Snacks founder Daniel Lubetzky. The funding will support retail expansion, team growth, and operational improvements.
Co-founder and CEO Alex Hauck reported triple-digit growth over the past three years, with more than 100 million pairs of breathing tabs sold since the brand launched in 2023.
74% of Intake Breathing consumers had not previously purchased products in the traditional nasal strip category, according to Camino Partners president Elle Lanning. The company sees an opportunity to reach consumers beyond the category's traditional audience.
About 90% of Intake Breathing's ads feature people wearing its products in everyday settings, helping the brand expand beyond athletes. Its nasal strips also appeared in designer Jane Wade's New York Fashion Week runway show in 2026.
Camino Partners plans to help Intake Breathing expand beyond the drugstore cold-and-flu aisle. The investment follows Prestige Consumer Healthcare's $1 billion acquisition of Breathe Right, highlighting investment activity in the nasal strip category.
Built for sleep, sports, and recovery, Intake Breathing offers a reusable magnetic system that supports easier nasal breathing.
Charm Growth Score: 92.33
Charm Success Score: 98.74
Fastest-Growing Channel: Facebook (+4.0K Followers from last month)
Intake Breathing creates magnetic nasal dilators and moisture-wicking nose strips designed for a secure fit and extended wear.
Charm data shows Intake Breathing's U.S. TikTok Shop data between May 2026 and October 2026.
$483.9K
Total shop sales
Their top-selling month during this time period was October 2026, when the brand generated $89.9K in sales in that month alone.
$250.9K
Sales of their top product
Their top-selling product during this time period was the Intake Breathing Magnetic Nasal Strip Starter Kit and 15 Day Supply Extra Strength.
15.3M
Total shop video views
Their top video by revenue was published by the creator @_amandahunter_ and generated $67.1K in revenue and 193.7K views.
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