The first ten months of 2025 reshaped how Americans shop for clothes. With TikTok Shop emerging as one of the strongest engines of online retail, the apparel industry experienced a new wave of demand, discovery, and shopper behavior.
Fashion trends now move at unprecedented speed, and the data shows that consumers are buying what they see instantly. From breakout apparel brands to category surges and hashtag-driven momentum, the U.S. market is undergoing a remarkable evolution.
Charm data unpacks the biggest shifts from January to October 2025, revealing what’s selling, why it matters, and how apparel categories are transforming around social behavior.
Key Takeaways
- Fashion trends on TikTok Shop are reshaping the entire apparel category, influencing which products and brands gain momentum.
- Shapewear and wide‑leg denim dominate product demand, reflecting the rise of transformation‑style content and relaxed silhouettes.
- Discovery through top hashtags like #ootd and #fashion directly drives purchasing behavior, making creator‑led visibility a core growth engine.
- Loungewear’s steady rise shows a strong consumer shift toward comfort‑first styling, reinforcing its place as a long‑term staple category.
Top Brands & Products Leading 2025’s Fashion Trends
Womenswear and menswear generated a combined $1.6B in revenue and 82.4M items sold across TikTok Shop in 2025 so far. This makes up 17% of all U.S. TikTok Shop sales, proving that fashion continues to be one of the fastest-expanding product segments.
Top Brands Defining the Year
Several top U.S. apparel brands surged ahead by accurately tapping into emerging fashion trends. FeelinGirl led the category with $29.1M in revenue, followed closely by HSIA with $24.3M and Comfrt with $24.0M. PacSun continued its strong performance with $21.0M, while Yianna secured its position as a top contender with $17.4M.
The remaining standout performers include:
- Cakes Body ($16.0M)
- PrettyGarden ($15.7M)
- CHICME ($14.5M)
- Shapshe ($14.1M)
These brands share one unifying strength: they align closely with trend cycles driven by creator content, dressing-room style videos, and everyday inspiration posts. The apparel industry’s breakout winners are no longer the ones with the biggest budgets but the ones most in sync with moment-to-moment consumer behavior.
Top Products That Capture Shopper Demand
The top-selling apparel products from January 1 through October 30, 2025 also reflect these fast-moving TikTok Shop fashion trends:
- Tummy-control shapewear by Yianna – $9.8M
- Non-adhesive nip covers by Cakes Body – $6.8M
- Waist-shaping girdles by Shapshe – $6.7M
- Baggy wide-leg jeans by Oneso – $5.8M
- Detachable-strap shapewear by Yianna – $5.3M
Shapewear continues to dominate because it fits the creator-driven culture of “before & after” transformations. Meanwhile, wide-leg denim reflects the ongoing shift toward relaxed silhouettes, a trend strengthened by both Gen Z styling and the early Y2K revival.
Fashion Trends Accelerating Category Growth: Menswear & Womenswear Surge
Category performance across TikTok Shop shows just how rapidly apparel demand has accelerated.
Explosive Growth Year Over Year
From January to October:
- Menswear grew from $155M to $300M (94% YoY)
- Womenswear grew from $673M to $1.3B (98% YoY)
This surge reveals several deeper behavior shifts, showing that everyday essentials now drive much of the revenue, genderless styling is becoming widely embraced, and trend cycles are moving faster than ever.
The apparel industry now thrives on speed, flexibility, and adaptability.
How Hashtags Drive Fashion Trends
Hashtags act as indicators of what shoppers want. They define what’s trending, what converts, and what drives top U.S. apparel brands forward.
Top-Performing Hashtags
Here are the hashtags that generated the highest revenue in the apparel category from January to October 2025. The top performers show how strongly social discovery influences shopper behavior. The leading tag, #ootd, generated $79.4M with 4.8B views, proving that outfit posts remain one of the most powerful content types for driving purchases.
#fashion followed closely with $71.6M and 4.9B views, showing its continued dominance as a universal discovery category. Seasonal styling surged as well, with #fallfashion bringing in $38.5M and 2.1B views. Inspiration-driven content under #outfitinspo contributed $36.8M and 2.6B views, while the broader tag #outfit added another $30.8M with 2.1B views.
The remaining high-impact hashtags include:
- #fashiontiktok – $26.3M | 1.6B views
- #plussize – $23.9M | 1.5B views
- #springfashion – $23.7M | 1.1B views
- #womensfashion – $23.3M | 1.2B views
- #outfitideas – $23.0M | 1.4B views
Deep Dive: #womensfashion
The hashtag #womensfashion shows a clear pattern, with views rising sharply between April and August and revenue increasing during the same period, highlighting how audience interest directly drives purchasing behavior. This proves that content engagement directly translates into sales.
Loungewear Is Trending: Comfortwear Dominates 2025
Comfort continues to rule the apparel industry, and the data reveals a major rise in loungewear-related hashtags. Shoppers gravitate toward comfort-first pieces like sweatpants, hoodies, and sweatshirts, especially during cooler months.
During the early fall months, interest in #sweatpants begins to rise as shoppers refresh their cold‑weather essentials. The hashtag #hoodie follows a steady upward trend throughout the cooler seasons, reflecting its role as a staple layering piece.
Meanwhile, #sweatshirt experiences a noticeable dip mid‑year but quickly rebounds in September when temperatures drop again. Together, these patterns highlight how consumers consistently lean toward soft textures, relaxed silhouettes, and easy, comfort‑forward styling.
Fashion Trends Are Redefining the Apparel Industry
From January to October 2025, shopper behavior on TikTok Shop rewrote the rules of fashion consumption. Shapewear led product sales, loungewear surged, womenswear nearly doubled, and hashtags like #ootd and #fallfashion acted as direct signals of what’s selling next.
As fashion trends continue to shift quickly on TikTok Shop, the apparel industry is moving into a faster and more creator‑driven era, where brands must adapt to rapid seasonal changes, the ongoing strength of loungewear and shapewear, trend cycles shaped by micro‑aesthetics, and product discovery led largely by creators.
For brands, these insights set the foundation for smarter tiktok strategies in 2026. Strategies that are built on data, insights, and an unmatched understanding of what customers want now.
If you want deeper insights into these categories and how they influence competitive growth, book a demo with Charm today.
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