Holiday shopping on TikTok Shop

Gen Zers are turning to social media to do their holiday shopping. Here's what you need to know about how retailers are reaching the younger generation via social media:

• EMarketer found that 42% of Gen Z shoppers are likely to buy gifts via social media this year, higher than any other generation.
• Nearly 54% of Gen Zers in the U.S. will find gifts on TikTok Shop alone and 24% of Gen Zers will make purchases based on influencer recommendations.
• Across all generations, 57% plan to purchase gifts from Instagram, 56% plan to purchase gifts from Facebook, and 43% plan to purchase gifts from TikTok.
• Retailers are investing more in digital marketing to reach younger generations, with 57% of retailers investing in social media ads.
• TikTok Shop launched in the U.S. last year and they've been investing in shopping capabilities to further sell to users on the video-streaming app.

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Top 3 Makeup & Perfume Products Sold on TikTok Shop In The Last 7 Days

The makeup & perfume category generated over $9 million in U.S. TikTok Shop sales in the past 7 days. Below are the top-selling products driving revenue on the platform.

1. Lip Liner Stay-N

7-Day U.S. Revenue: $233K

Shop: Sacheu Beauty

Unlike other lip-liners in the market, this long-wear lip liner stain keeps your lips perfect all day and night, without having to reapply at all.

2. Advanced Eyelash Growth Serum & Brow Enhancer

7-Day U.S. Revenue: $192K

Shop: Terez & Honor

Unlock the secret to fuller, stronger lashes with the lash growth serum. Precision applicator included for targeted, effortless application.

3. The Acne Set

7-Day U.S. Revenue: $153K

Shop: The Ordinary Store

A 3-step regimen with Salicylic Acid 2% Solution for clearer skin.

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