In 2025, food and beverage ranked as a strong revenue driver on TikTok Shop. Drinks and snacks led the category, with products that offered clear benefits and easy explanations outperforming established brand names. These patterns closely followed TikTok and viral food trends throughout the year.
This article analyzes U.S. TikTok Shop sales from Jan. 1, 2025 to Dec. 31, 2025. The data shows food and beverage as one of the platform’s top revenue categories and highlights what matters most for any TikTok seller tracking demand.
Key Takeaways
Food and beverage in the U.S. TikTok Shop in 2025 generated $382 million in U.S. TikTok Shop revenue, driven by 26.3 million items sold at an average price of $14.53 per item.
This average reflects what shoppers typically paid for individual food and beverage products, including snacks, drinks, and cooking essentials purchased directly through the platform. The combination of high unit volume and accessible pricing shows that category growth came from frequent purchases rather than premium-priced items. Lower price points reduced hesitation and encouraged impulse buying, particularly during creator-led videos and TikTok Shop Live sessions.
Three segments led category performance:
Snacks ranked first due to strong alignment with TikTok food trends 2025. Taste tests, recipe clips, and snack reviews pushed frequent discovery. These products were visually appealing and easy to promote in short‑form content.
Drinks ranked second and showed strong momentum. Functional beverages, hydration drinks, and energy products performed well. This reflects growing interest in wellness routines and viral food trends 2025 that center on performance, recovery, and daily habits.
Staples and cooking essentials generated lower revenue but remained steady. These products benefited from creator education and cooking demonstrations rather than viral spikes.
Monthly revenue showed steady growth across the year. Sales started lower in January and dipped slightly in February. March delivered a noticeable lift. From April through August, revenue remained stable with gradual increases.
Momentum accelerated again in September and October. November and December recorded the highest sales levels of the year, reaching nearly $40 million per month, likely supported by Black Friday and Cyber Monday promotions that increased deal‑driven demand.
This trend matters if you plan campaigns around TikTok food trends. Performance was consistent across the year, not limited to holiday bursts. However, Q4 benefited from gifting behavior, higher live commerce traffic, and bundled offers.
TikTok Shop live played a key role during peak months. Longer live sessions, creator‑hosted tastings, and bundle pricing helped lift order value and conversion rates.
Top selling shops showed that focused branding outperformed broad product catalogs.
Leading sellers included:
Most of these brands centered on a narrow product range rather than offering dozens of SKUs. They communicated a clear product promise and reinforced it through creator partnerships.
For any TikTok seller, this shows the value of focus. Shops that mastered one category and repeated a consistent message built stronger recall and higher conversion rates.
Charm data highlights the top-selling products in the U.S. TikTok Shop food and beverage category for 2025. The products below generated the highest total sales across the platform during the year.
These products aligned with daily routines and lifestyle needs. Liquid Carnitine connected with fitness and energy use cases. Remineralizing Gum appealed to oral wellness. Protein powder supported nutrition and recovery habits.
They also performed well in short‑form demos. Creators could show results, usage, or taste reactions quickly. That made the value clear without complex explanations. Buyers responded more to functional benefits than novelty. Products that solved clear problems outperformed trend‑only items.
TikTok Shop has become a reliable revenue channel for the food and beverage industry. Growth was supported by creator trust, live commerce, and repeat purchase behavior.
You need reliable data to understand how sales move on TikTok Shop. Charm provides daily sales data across every category, shop, and product, giving you clear visibility into categories such as food and beverage performance.
You can see that viral moments helped visibility, but sustained sales came from routine‑based products. This balance allowed brands to scale without relying only on short‑term hype.
Food and beverage sales on TikTok Shop in 2025 prove that consistent creator‑led content and live selling can drive long‑term revenue at scale. Download the report to explore the full data across category rankings, top shops, and viral trends of 2025.