Lemon sells on TikTok Shop mainly through fragrance and skin-brightening items, led by Versace Eros Eau de Toilette at $629K from January to July 2026. Banana's top seller, the TIRTIR Banana BDRN Eye Serum, earned $97.6K, and banana is gaining ground in three roles at once: a dessert-style scent, a vegan PDRN ingredient, and the butter yellow color that reached 2.0M beauty video views in July 2026.
Fruit has become one of the most talked-about themes in beauty products on TikTok Shop, with lemon holding steady as a proven seller and banana quickly emerging as the fruit to watch. Knowing which fruits are trending is only half the picture, though. This deep dive looks at the fruit-related products, hashtags, and creator videos behind the trend to show how lemon and banana are actually turning into sales.
Key Takeaways
Fragrance is the engine behind lemon's success on TikTok Shop, and it rarely sells lemon on its own. The top seller, Versace Eros Eau de Toilette for Men, earned $629K from January to July 2026 by pairing lemon with mint, green apple, tonka bean, geranium, and vanilla. Oluck Perfume M7 followed at $349K with a lemon, pineapple, nutmeg, and cedarwood blend, and Bellavita CEO Man Eau de Parfum reached $276K by layering lemon with lavender, tonka, and agarwood.
This pattern reflects the scale of the category lemon is riding. Shoppers spent $511.6 million on fragrance through U.S. TikTok Shop in the last 12 months, and lemon often appears as the bright, fresh opening note in those scent profiles. For shoppers, lemon signals something familiar and clean, which makes it an easy entry point into fragrances that are otherwise built around woody or amber bases.
The other place lemon consistently shows up is in products that promise brighter, clearer skin. The Lemon Turmeric Soap, marketed as a gentle dark spot remover, generated $276K, matching Bellavita's fragrance dollar for dollar. The Taggy Roller, a gentle skin solution that combines castor oil, tea tree, lemon, and oregano, earned $304K, landing third overall.
The link between lemon and skin care is rooted in brightening. Shoppers already associate citrus with a fresh, even-looking complexion, so lemon works as a credible supporting ingredient in bars, rollers, and treatments. Notably, none of lemon's top five sellers leads with lemon as a standalone hero. Lemon succeeds as a familiar note or helper ingredient that makes a larger formula feel approachable.
Banana's top-selling item is a skincare serum, which sets it apart from the scent-driven lemon leaderboard. The TIRTIR Banana BDRN Eye Serum generated $97.6K from January to July 2026, using banana as an up-and-coming ingredient that offers a vegan alternative to the viral salmon PDRN trend. Its success shows that banana and skin care can connect through function, not just through a pleasant smell.
Behind it, most of banana's best sellers treat the fruit as a sweet, dessert-inspired fragrance. The OAKCHA Banana Crepe Unisex Fragrance earned $92.3K, the Bellavita Dessert-Inspired Fragrance Set with Bare Banana reached $67.5K, and Sttes Childhood Banana Ice Cream Perfume brought in $57.3K. Rounding out the top five, the Jeffree Star Hydration Moisturizer Trio with Banana Star earned $43.6K.
The dollar gap between the two fruits is still wide at the product level. Lemon's top seller earned more than six times what banana's top seller did over the same period. That gap echoes the category totals from our first analysis, and it reinforces the takeaway that banana is an emerging opportunity to test while lemon is a proven performer.
The dessert framing is what gives banana its own lane: rather than competing with citrus freshness, banana fragrances sell nostalgia and indulgence through crepes, ice cream, and gourmand sets.
Banana's butter yellow color is drawing far more engagement than the fruit's name on its own. Beauty product videos tagged #ButterYellow climbed from roughly 540K views in January 2026 to 2.0M views in July 2026. That makes the color the strongest banana-adjacent signal Charm tracked, and a practical cue for brands choosing packaging colors, product shades, or even formula tints.
The #Banana hashtag itself reached 772.5K views in July 2026, helped by Le Monde Gourmand promoting #bananagirlsummer. Further down, #BananaMilk jumped to 247.6K views in July, driven by Glow Recipe's Banana Milk Kit, while #BananaFragrance drew 138.0K views tied to products that smell like banana desserts.
Banana PDRN is small in views but strategically important. The hashtag reached 85.7K views in July 2026, and the ingredient is gaining traction through products like Shaishaishai's Banana PDRN concealer eye cream and Amuse's Banana Lip Oil.
Its appeal comes from positioning as a vegan alternative to salmon PDRN, an ingredient already driving millions of dollars in beauty sales, especially in K-beauty. Together, these hashtags show that banana is not one trend but several, and brands can use it as a color, a fragrance, or an active ingredient.
The banana videos that convert are the ones that show the product working, not just the trend. The top video by views, from @giniglow, earned 3.5M views and $32.9K in revenue by showing exactly how a setting powder in the shade "Banana" looks on skin. The @shaishaishai_official video drew 2.0M views and $7.6K by pairing clear before and after images of the Banana PDRN concealer eye cream.
Scent-focused content also performed well. @kenfluenced88 generated $16.0K from just 284K views by highlighting a banana ice cream scent, earning roughly twice the revenue of the PDRN video with about one-seventh of the views. @hiamandadenise drew 307K views and $2.7K by unboxing Glow Recipe's limited edition kit with a banana keychain and banana dessert scent.
Reach alone does not translate into revenue. The @lemondegourmand video promoting the overall "banana girl summer" aesthetic drove 3.1M views, the second-highest total, yet generated only $415.
The video leaned into the vibe without clearly tying the trend back to a product. The lesson for brands and creators is consistent across the top five: content that educates shoppers on what a product does and demonstrates its benefits outperforms content that only rides the trend.
Lemon and banana are succeeding on TikTok Shop in very different ways. Lemon is a proven revenue driver that works best as a fresh fragrance note and a brightening ingredient, while banana is building momentum across scent, color, and a vegan PDRN alternative. The brands that win will match each fruit to the role shoppers already reward and back their content with clear product demonstrations.
Charm tracks how products, hashtags, and creator videos perform on TikTok Shop in both revenue and views, so beauty brands can see which trends are converting before they commit. Book a call with Charm to find the products and trends driving revenue in your category.
Download the full report to explore every top-selling lemon and banana item, hashtag view trends, and the creator videos shaping fruit beauty in 2026.