Beauty was the highest-grossing category on U.S. TikTok Shop in 2025. Total U.S. TikTok Shop beauty sales reached $2.7 billion from January through December, with 147 million items sold across the year.
Holiday shopping plays an outsized role in driving these results. TikTok Shop has quickly become a major holiday retail channel, with projections of $542 million in Black Friday and Cyber Monday sales alone, highlighting how strongly consumers turn to the platform during peak gifting moments. This surge underscores just how critical November and December are for brands on TikTok Shop.
These two months represent the highest concentration of beauty sales on the platform and provide the clearest signal of category leadership during the peak demand of the holiday shopping season.
Focusing on November 1 through December 31, beauty generated $754.7 million in U.S. TikTok Shop sales, with 36.1 million items sold. We’ll specifically dive into the skincare, body care, and lip care categories.
Key Takeaways
The category deep-dive focuses on three major beauty segments that drove TikTok Shop beauty sales during November and December 2025.
Categories are ordered by total revenue during this period to reflect relative scale. The following categories outline revenue, item volume, and leading shops and products based solely on reported TikTok Shop sales data by Charm.
Facial skin care generated $166.5 million in U.S. TikTok Shop sales during the 2025 holiday shopping season, with 6.5 million items sold over the two-month period.
Medicube led facial skin care sales with $33.5 million, followed by Dr. Melaxin at $22.3 million and Qure at $5.8 million.
Product sales in facial skin care were also concentrated. The 8-Piece Glass Glow Skincare Set generated $8.6 million in sales, followed by the Collagen Boost Set Pore Spot Skin Care at $6.3 million and the 8-Piece Glow in a Week Set at $4.3 million. These three products represented the highest-selling facial skin care items during the period.
Facial skin care outperformed other beauty categories during the peak period due to its concentration in high-value routines and multi-product sets. The top-selling items in this category were bundled skincare systems rather than single products, which supported higher average order values and contributed to stronger overall sales performance.
Bath, body, hand, foot, and nail care generated $89.7 million in U.S. TikTok Shop sales during November and December, with 5.5 million items sold.
Category sales were led by Dr. Melaxin at $5.1 million, followed by Caramela Beauty with $2.7 million and CANVAS Beautiful Skincare with $2.5 million.
At the product level, Cyperus Rotundus Oil generated $2.7 million in sales, Peel Shot Keratin Care Kojic Acid Turmeric Spray recorded $2.6 million, and Anti-Cellulite Massage Oil generated $1.5 million. These were the top-selling products within the category during the peak period.
Bath and body care sales were driven by individual-use products such as oils and treatments, which generated steady volume but lower average order values than facial skin care sets. This resulted in solid item movement without matching the total revenue scale of facial skin care.
Lipstick, lip gloss, and lip treatments generated $35.1 million in the U.S. TikTok Shop sales during the holiday shopping months of November and December. The category recorded 2.4 million items sold over the time period.
The category’s top shops included e.l.f. with $2.9 million in sales, Clinique at $2.7 million, and rom&nd at $1.7 million.
The highest-selling lip products during the period were the Lip Volume Hack Trio at $1.5 million, the Glow Reviver Slipstick at $1.1 million, and the Black Honey Lip and Eye Bundle at $807,000.
The Lip Volume Hack Trio generated $1.5M of rom&nd’s $1.7M in lipstick, lip gloss, and lip treatment sales. This shows the power that a single product has to generate category sales for a brand on TikTok Shop.
Charm’s TikTok Shop data enables detailed tracking of category, shop, and product performance, supporting deeper TikTok Shop review across beauty sales data.
Analyzing the skincare, body care, and lip care space allows brands and these categories to understand the competition and align with social trends.
Book a demo with Charm today to explore detailed TikTok Shop data across any category to access the competitive intelligence data you need to fuel growth.