10 DTC Brands with Barbie Collaborations

According to Mattel releases, over 100 brands are participating in marketing efforts leading up to the Barbie movie’s release on July 21st. 

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Here’s what you need to know:

• Mattel’s investment in IP licensing deals helped the company swing to a profit in the second quarter of last year and increase sales by 20%.
• Candle brand Homesick experienced 90% website traffic on the launch day of their Barbie Dreamhouse scented candle.
• Brands were especially excited to benefit from Barbie tie-ins, so they could get in front of a massive new audience due to the pop culture spotlight on Barbie.
• Gap, Aldo, Forever 21, Primark, Hot Topic, and Spirit Halloween are among the brands releasing Barbie collections. Startups are also joining the pink wave, with direct-to-consumer brands, like Béis and MeUndies, releasing limited-edition Barbie-themed collections.

10 DTC Brands Releasing Barbie Collections

1. Beis

Growth Score: 89.0

Béis announced the upcoming release of the Beis x Barbie luggage collection.

2. Little Words Project

Growth Score: 86.5

Explore our collection of beaded word bracelets & accessories from Little Words Project’s collaboration with Barbie.

3. Funboy

Growth Score: 80.6

To celebrate, FUNBOY has created the official pool float collection inspired by the new movie, Barbie.

4. Stony Clover Lane

Growth Score: 76.1

Stony Clover Lane introduced their Stoney Clover Lane x Barbie™ The Movie collection — with exclusive Pouches, prints, Patches & more.

5. MeUndies

Growth Score: 70.8

MeUndies announced their limited edition Malibu-ready print. Meundies x Barbie™ x MeUndies.

6. Glasshouse Fragrances’

Growth Score: 60.6

Barbie Dreamhouse Strawberry & Dream Candle is exclusive to Bloomingdale’s and Glasshouse’s website. Glasshouse tried to capture a “new doll smell” that invokes the Barbie unboxing moment

7. Tangle Teezer

Growth Score: 58.9

Tangle Teezer x Barbie The Ultimate Detangling Brush, Dry and Wet Hair Brush Detangler for All Hair Types, Totally Pink.

8. Homesick Candles

Growth Score: 58.8

Experience Barbie’s™ world with a scent inspired by the original empowerment icon and her unforgettable abode.

9. Superga

Growth Score: 56.9

The Superga® x Barbie™ Movie collection released in June in Superga stores worldwide and online on www.superga.com.

10. Swoon

Growth Score: 39.2

Together Swoon and Barbie are committed to celebrate and evolve the classics to create a better future. Shop Now. Barbie™ Dream Gap x Swoon.

Use Charm to Search for Brands Selling Barbie-Themed Products

Use Charm’s product tag to search for brands that are selling Barbie-themed products.

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