Hair Growth Brands Are Boom­ing on Tik­Tok Shop

May 19, 2026

Hair growth products are hav­ing a big moment on Tik­Tok Shop.

Data from Charm.io shows that six of the top 10 hair care brands on Tik­Tok Shop in April are best known for hair growth products, ran­ging from viral K-beauty brand Dr. Groot to long­time MLM Monat.

As a cat­egory, hair care has doubled in size on Tik­Tok Shop year-over-year, with 12-month sales end­ing in April total­ing $36.9 mil­lion, up from $18.3 mil­lion the year prior. Hair care still ranks fifth in terms of beauty cat­egor­ies on the plat­form though, with skin care, fra­grance, makeup and bath and body all com­pris­ing greater por­tions of share.

Across chan­nels, hair growth has become a boom­ing cat­egory, par­tic­u­larly fol­low­ing the COVID-19 pan­demic.

On Amazon, Nut­ra­fol’s women’s hair growth sup­ple­ment has for years been the single most-pur­chased beauty product, while retail­ers like Ulta Beauty and Seph­ora have added hair-dens­ity boost­ing brands like Divi and Dr. Groot, respect­ively, to their assort­ments.

Still, that Tik­Tok Shop’s hair cat­egory is so dom­in­ated at the top by hair growth products is unique.

In addi­tion to Monat and Dr. Groot, Charm.io num­bers show that dur­ing the month of April, top hair brands on the plat­form included Bask & Lather Co, which reached $3 mil­lion in rev­enue and is known for its $20 Scalp Stim­u­lator Hair Growth Oil.

There was also Root Labs, which offers a roll-on scalp dens­ity serum powered by saw pal­metto and caf­feine, priced at $30 for a one-month sup­ply, and DS Labor­at­or­ies, which has been around since 2007 and sells in der­ma­to­lo­gist offices and Tar­get in addi­tion to Tik­Tok Shop.

Out­side of hair-growth play­ers, top brands in April included Based Body­works, a digit­ally nat­ive brand loved among Gen Z boys for its styl­ing products; Color Wow, and a brand named Bare Ana­tomy Hair­care, which also sells on Amazon.

Kitsch is also a top per­former, albeit not for the hair access­ory and care products that make it buzzy across its other points of dis­tri­bu­tion, but rather, its reusable shower caps, which have sold more than 200,000 units on Tik­Tok Shop.