Charm in the Press

Despite Bankruptcy, QVC Footwear Is the Fastest-growing U.S. TikTok Shop

Written by The Charm Team | Apr 23, 2026 2:23:39 PM


April 22, 2026

 

Good news for U.S. TikTop Shop shoe buyers — QVC‘s footwear store continues in operation despite the Chapter 11 bankruptcy filing last week. And it’s more popular than ever before.

Data from Charm Io shows that QVC shoe shop sales jumped 1,646.96 percent to $14.1 million during the April 2025 to March 2026 period from $808,921 in the same prior year period from april 2024 to March 2025.

Shoe brands sold by QVC include Birkenstock, Clarks, Earth, Franco Sarto, Minnetonka, MizMooz, Naturalizer, Reebok, Rykä, Skechers, Vince Camuto, Vionic, and White Mountain, among others.

QVC’s shoe shop revenue is the fastest growing by far. It is followed by Hobibear Shoes, a minimalist barefoot shoe firm that focuses on human biomechanics for its comfortable fit. Over the same time period, Hobibear revenue jumped just 370.94 percent to $4.4 million from $937.8 million.

In third and fourth place are two brands from Crocs Inc. While Crocs hit first place as the top revenue leader, it was its sibling Hey Dude that saw faster revenue growth. For the period April 2025 to March 2026, Hey Dude revenue grew 277.65 percent to $32.5 million from $8.6 million in the prior year. Crocs’ revenue grew 210.82 percent to $52.4 million from $16.8 million a year ago.

Rounding out the top 5 was Athlefit, a shoe wholesaler that has been in business since 1999, that offers a selection of women’s shoes that include wedge sneakers and booties. Its year-over-year revenue growth rose 196.92 percent to $2.2 million from $740,217.

Other brands in the top 10 for fastest-growing footwear shops include The Sport for Fits and Kicks, up 193.83 percent o $2.1 million; Evans Sneakers, up 146.99 percent to $8.0 million; WateLves Footwear, up 139.69 percent to $1.3 million; Rockrooster Footwear Inc., up 126.75 percent to $1.5 million, and Online Cute Shoes, up 99.17 percent to $3.6 million.

QVC is expected to exit bankruptcy this summer so fans also won’t have to worry about a favorite TikTok shoe store going away.