September 11, 2026
Los Angeles, CA, California, United States, September 11, 2026 -- BellaVita Luxury, the Los Angeles-based fragrance brand behind the Honey Oud collection, has been named 2026 Fragrance Seller of the Year at the TikTok Shop Awards.
The award recognizes the brand’s sales performance and audience growth on TikTok Shop over the past year. BellaVita Luxury has built its business through the platform’s live shopping and short-form video formats, where creators introduce products and connect brands directly with consumers.
The recognition comes as TikTok Shop continues to emerge as a significant channel for fragrance discovery and sales. The platform’s top fragrance brands generated nearly $162 million in combined sales in 2025, according to Charm.io data reported by Beauty Independent. Online fragrance sales are projected to grow at a compound annual rate of 6.9 percent from 2026 through 2033, according to Grand View Research.
BellaVita Luxury recently expanded its Honey Oud collection with Honey Oud Intense, a more concentrated interpretation of its signature scent, as well as a complementary hair-and-body mist. Both products are available through the brand’s TikTok Shop storefront and at bellavitaluxe.com.
Consumers can explore the full Honey Oud range, including Honey Oud Intense and the hair-and-body mist, on the brand’s TikTok Shop page and website.